DIARY OF:
a Female Founder
Opening September 2026
THE ERA COLLECTIVE
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MIND
BUSINESS
WOMANHOOD
BROWSE THE DIARY
Female founder. 17 years.
Writing from the honest middle of it.
ABOUT CAMILLA
DIARY OF A FEMALE FOUNDER — Entry 1
This is a diary about female founder wellbeing – written honestly, from the inside, for the woman who is done pretending it’s all fine.
If you’ve found your way here, I don’t think it was an accident.
The Spring Equinox. 20th March 2026. The day I finally let ERA meet the world.
Maybe you’re tired. Not the kind of tired that a good night’s sleep fixes – the deeper kind. The kind that comes from years of giving everything to everything and somehow still feeling like it isn’t quite enough.
Maybe you’re successful by most measures and quietly baffled by why it doesn’t feel the way you thought it would.
Or perhaps you’re in the middle of something – a business, a life, a version of yourself – that is real and meaningful and yours, but the noise around it has got so loud you can barely hear what you actually want any more.
Maybe you’re standing at a threshold. Not unhappy exactly. Just ready. Ready for the next version. The fuller one. The one that feels less like surviving and more like actually living.
If any of that landed somewhere in your chest – you’re in the right place.
This is my story
I’m Camilla.
Founder of ERA Life First. Female founder of 17 years. Mother. Woman who writes her best thoughts in the bath and on rainy dog walks and occasionally in the middle of the night when something finally makes sense.
I’ve built four businesses from scratch. I’ve turned ideas into real products, real services, real brands — including CONCHUS, my handmade vegan skincare brand which I’ve been running for over seven years, making every product myself, packing every order, doing everything a solo founder does when she refuses to do things by halves.
I have a background in radiotherapy — which sounds unrelated until you realise it’s exactly where my obsession with the science behind the body began. With understanding what happens inside us when life gets hard. With taking complex biological truth and making it accessible and human and actually useful.
I’ve had the burnout. The seasons of pushing through on willpower alone. The mornings of staring at a to-do list that grew faster than I could work. The years of wearing every hat in the business while quietly wondering if this was really what building something meaningful was supposed to feel like.
And I’ve also had the other side of it. The clarity that comes when the noise finally clears. The steadiness that arrives when you stop overriding your body and start working with it. The momentum that builds — quietly, sustainably, without force — when the conditions are finally right.
ERA was built from all of it.
What ERA actually is
ERA stands for Embodied, Regulated, Activated.
Three words that took me seventeen years to fully understand.
Embodied – living in your body, not just your head. Making decisions from a place of genuine felt sense rather than pure logic, or fear, or other people’s expectations.
Regulated – not perfectly calm. Not unaffected by life. But resourced enough to meet it. Steady enough to think clearly, choose wisely, and keep going without burning out.
Activated – not hustling. Not forcing. But genuinely moving. Lit up by the work. Building something that feels like yours because it actually is.
When all three are present – even imperfectly, even on a Tuesday when everything feels hard – something shifts. The business moves differently. The days feel different. Life stops being something you’re managing and starts being something you’re actually living.
This is what female founder wellbeing looks like from the inside, and what ERA creates the conditions for.
I’m also standing at my own threshold right now.
My children are growing up. In a few years they’ll begin their own lives – their own adventures, their own stories – and the shape of my days will change in ways I’m only beginning to imagine.
And instead of dreading that – I find myself leaning toward it.
More freedom. More time. Adventures and long mornings and the kind of spaciousness I’ve been building toward without always knowing that’s what I was doing. A life spent in the company of women I genuinely want around me. Supporting them. Learning from them. Growing alongside them into the older, wiser, more confident versions of ourselves that we’re all quietly becoming.
ERA is the community I want to grow into that next phase with.
I’m not wishing the days away. I’m just ready for what’s coming. And I want to spend it with women who are ready too.
What female founder wellbeing actually looks like
Female founder wellbeing isn’t a destination. It’s not how you look either – it’s how you live.
So here’s what I want you to know.
ERA doesn’t give you anything new. It removes what’s been covering up what was always there.
That’s it. That’s the whole thing.
You don’t lack answers. You lack conditions.
And today – the day ERA went live – I didn’t rush to my laptop.
I went outside.
It was a gloriously sunny day, and it felt like opportunity – opportunity to enjoy it and opportunity to do something that mattered for my business at the same time. So I walked to a local park where I often take photos (many of the ones on this website were taken there). There’s a huge tree covered in pink blossom right now. And I just stood with it. Captured it. Moment by moment. Photo by photo. Not staged or performed – just moments in the sunshine.
Then my husband and I walked. What started as two hours became three – a coastal path that became a woodland walk that became a village and back again. Sunshine. Endless conversation. We always joke that our best business meetings happen on walks – but today felt less like a meeting and more like a celebration. Of life, and business, and our future.
I came home to write this.
Not because I had to. Because I wanted to.
That’s what ERA feels like from the inside.
And today – the Spring Equinox, the first day of a new season – felt like exactly the right moment to share it with you.
Thank you for being here at the beginning. My new season 🌸
– Camilla x Founder, ERA Life First Female founder – 17 years and counting Spiritual gangster. Bath thinker. Firm believer that your best day is already there – we just need to clear the path to it.
TRY THIS TODAY
Next time you’re about to launch something – a business, an idea, a new version of yourself – resist the urge to perform it before it’s ready.
Let it become real to you first. Sit with it. Notice what it feels like in your body when it’s genuinely ready – not when the calendar says it should be, not when the pressure builds, but when you know.
Say it out loud. If anything feels wrong – change it. If it all feels right – run with it.
That feeling? That’s your regulated, embodied self speaking.
It’s worth listening to.
If this resonated – if something in here felt like it was written for you – come and find your people.
The ERA Edit is a free weekly letter for the female founder who is done building herself into the ground. Real thoughts, honest tools, and the kind of conversation that doesn’t happen anywhere else.
Or if you’re ready for more – find out about The ERA Collective, opening September 2026.
DIARY OF A FEMALE FOUNDER — Entry 1
This is a diary about female founder wellbeing – written honestly, from the inside, for the woman who is done pretending it’s all fine.
If you’ve found your way here, I don’t think it was an accident.
The Spring Equinox. 20th March 2026. The day I finally let ERA meet the world.
Maybe you’re tired. Not the kind of tired that a good night’s sleep fixes – the deeper kind. The kind that comes from years of giving everything to everything and somehow still feeling like it isn’t quite enough.
Maybe you’re successful by most measures and quietly baffled by why it doesn’t feel the way you thought it would.
Or perhaps you’re in the middle of something – a business, a life, a version of yourself – that is real and meaningful and yours, but the noise around it has got so loud you can barely hear what you actually want any more.
Maybe you’re standing at a threshold. Not unhappy exactly. Just ready. Ready for the next version. The fuller one. The one that feels less like surviving and more like actually living.
If any of that landed somewhere in your chest – you’re in the right place.
This is my story
I’m Camilla.
Founder of ERA Life First. Female founder of 17 years. Mother. Woman who writes her best thoughts in the bath and on rainy dog walks and occasionally in the middle of the night when something finally makes sense.
I’ve built four businesses from scratch. I’ve turned ideas into real products, real services, real brands — including CONCHUS, my handmade vegan skincare brand which I’ve been running for over seven years, making every product myself, packing every order, doing everything a solo founder does when she refuses to do things by halves.
I have a background in radiotherapy — which sounds unrelated until you realise it’s exactly where my obsession with the science behind the body began. With understanding what happens inside us when life gets hard. With taking complex biological truth and making it accessible and human and actually useful.
I’ve had the burnout. The seasons of pushing through on willpower alone. The mornings of staring at a to-do list that grew faster than I could work. The years of wearing every hat in the business while quietly wondering if this was really what building something meaningful was supposed to feel like.
And I’ve also had the other side of it. The clarity that comes when the noise finally clears. The steadiness that arrives when you stop overriding your body and start working with it. The momentum that builds — quietly, sustainably, without force — when the conditions are finally right.
ERA was built from all of it.
What ERA actually is
ERA stands for Embodied, Regulated, Activated.
Three words that took me seventeen years to fully understand.
Embodied – living in your body, not just your head. Making decisions from a place of genuine felt sense rather than pure logic, or fear, or other people’s expectations.
Regulated – not perfectly calm. Not unaffected by life. But resourced enough to meet it. Steady enough to think clearly, choose wisely, and keep going without burning out.
Activated – not hustling. Not forcing. But genuinely moving. Lit up by the work. Building something that feels like yours because it actually is.
When all three are present – even imperfectly, even on a Tuesday when everything feels hard – something shifts. The business moves differently. The days feel different. Life stops being something you’re managing and starts being something you’re actually living.
This is what female founder wellbeing looks like from the inside, and what ERA creates the conditions for.
I’m also standing at my own threshold right now.
My children are growing up. In a few years they’ll begin their own lives – their own adventures, their own stories – and the shape of my days will change in ways I’m only beginning to imagine.
And instead of dreading that – I find myself leaning toward it.
More freedom. More time. Adventures and long mornings and the kind of spaciousness I’ve been building toward without always knowing that’s what I was doing. A life spent in the company of women I genuinely want around me. Supporting them. Learning from them. Growing alongside them into the older, wiser, more confident versions of ourselves that we’re all quietly becoming.
ERA is the community I want to grow into that next phase with.
I’m not wishing the days away. I’m just ready for what’s coming. And I want to spend it with women who are ready too.
What female founder wellbeing actually looks like
Female founder wellbeing isn’t a destination. It’s not how you look either – it’s how you live.
So here’s what I want you to know.
ERA doesn’t give you anything new. It removes what’s been covering up what was always there.
That’s it. That’s the whole thing.
You don’t lack answers. You lack conditions.
And today – the day ERA went live – I didn’t rush to my laptop.
I went outside.
It was a gloriously sunny day, and it felt like opportunity – opportunity to enjoy it and opportunity to do something that mattered for my business at the same time. So I walked to a local park where I often take photos (many of the ones on this website were taken there). There’s a huge tree covered in pink blossom right now. And I just stood with it. Captured it. Moment by moment. Photo by photo. Not staged or performed – just moments in the sunshine.
Then my husband and I walked. What started as two hours became three – a coastal path that became a woodland walk that became a village and back again. Sunshine. Endless conversation. We always joke that our best business meetings happen on walks – but today felt less like a meeting and more like a celebration. Of life, and business, and our future.
I came home to write this.
Not because I had to. Because I wanted to.
That’s what ERA feels like from the inside.
And today – the Spring Equinox, the first day of a new season – felt like exactly the right moment to share it with you.
Thank you for being here at the beginning. My new season 🌸
– Camilla x Founder, ERA Life First Female founder – 17 years and counting Spiritual gangster. Bath thinker. Firm believer that your best day is already there – we just need to clear the path to it.
TRY THIS TODAY
Next time you’re about to launch something – a business, an idea, a new version of yourself – resist the urge to perform it before it’s ready.
Let it become real to you first. Sit with it. Notice what it feels like in your body when it’s genuinely ready – not when the calendar says it should be, not when the pressure builds, but when you know.
Say it out loud. If anything feels wrong – change it. If it all feels right – run with it.
That feeling? That’s your regulated, embodied self speaking.
It’s worth listening to.
If this resonated – if something in here felt like it was written for you – come and find your people.
The ERA Edit is a free weekly letter for the female founder who is done building herself into the ground. Real thoughts, honest tools, and the kind of conversation that doesn’t happen anywhere else.
Or if you’re ready for more – find out about The ERA Collective, opening September 2026.
you don't lack answers. you lack conditions.
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